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The exec brings more than 20 years of experience in the online video and broadcast industry, with senior roles spanning both established media groups and start-ups.

In H1 2025, paying streaming subscribers rose 15.3% to 7.2 million, streaming revenue climbed 27% to €235 million, and start-up losses fell nearly 60%, offsetting a 6.9% drop in TV ad sales and driving confidence in a €780 million full-year EBITA target.

The start-up, led by founder Romain Sarfati, has quickly built a reputation in France thanks to its "Luminiscence" show.

Culture Secretary Lisa Nandy announced the package, which includes £40 million investment for start-up video game studios, British music and film exports and creative businesses outside of London.

The Swedish startup Dubhub tapped Irina Divnogortseva and Sibel Levendoglu Martin, two seasoned professionals, who will join the team as Sales And Acquisition Executives.