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The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.

Following a successful U.S. launch on The CW Network in October 2024 and a newly confirmed second season, Talpa Studios and Hasbro Entertainment are bringing the game show to RTVE’s La 1. Produced by Satisfaction Iberia, the Spanish version offers contestants the chance to win up to €25,000 per episode through a high-stakes, three-round format combining fast-paced trivia and tactical gameplay.

The news comes during a time of major shifts at Amazon, both in the U.S. and overseas. Studio head Jennifer Salke recently left the company, shortly after international originals chief James Farrell and UK managing director Chris Bird also stepped down.

The deal marks the U.S. debut of "A Little Sunshine," a Turkish drama that joins Hemisphere Media Group’s portfolio targeting Hispanic audiences. ATV Distribution expands its international footprint as the series prepares to launch across Hemisphere’s dramatic content platforms.

Founded and led by producer, publisher, and media entrepreneur Rick Parkhill, BrandStorytelling has evolved over the past decade into the leading annual event supporting the growth and development of brand-funded programming in the U.S. and internationally.