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Médiamétrie partners with AudienceProject to boost cross-media ad measurement 8 SEP 2025

Apps

Médiamétrie partners with AudienceProject to boost cross-media ad measurement

The solution will measure campaign performance across both on-demand digital ecosystems (video-sharing platforms, SVOD, streaming services) and linear television, addressing the needs of advertisers, agencies, and publishers.
Europe: Local originals drive streaming growth as Netflix maintains market lead 14 AUG 2025

Markets

Europe: Local originals drive streaming growth as Netflix maintains market lead

Subscription video-on-demand viewing in Europe rose 5% year-on-year in the first half of 2025, with locally produced original content emerging as the key driver of audience engagement and platform retention.
Valentine’s Day: Streamers added more romance titles 13 FEB 2025

Trends

Valentine’s Day: Streamers added more romance titles

Ampere’s SVoD Analytics data indicates that subscription video-on-demand (SVoD) services in the USA are now offering more Romance movie titles to audiences than ever before.
Netflix to achieve the fastest digital ad revenue growth this year 14 JAN 2025

Forecasts

Netflix to achieve the fastest digital ad revenue growth this year

Emarketer predicts Netflix’s ad-supported video-on-demand will grow 43.0% in 2025, reaching $2.07 billion.
Czech Republic: A quarter of users do not pay for SVOD services 24 MAY 2024

Markets

Czech Republic: A quarter of users do not pay for SVOD services

According to data provided by the Atmedia index research, a quarter of users of paid video-on-demand (SVOD) services in the Czech Republic use shared passwords to access content.