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Both companies want to immortalize their respective capitals, Paris and Madrid under lockdown, with the objective of making these images available to different institutions freely.

The acquisition followed the recent sale of 10% of the company's 100% share capital of Universal Music Group (UMG) for an enterprise value of €30 billion. It was brought up by Lagardère’ and former French president Nicolas Sarkozy served as an intermediary, and A price for the deal has not been revealed.

The new launch sponsors, which include Capital One, L’Oreal, Molson Coors, Subaru, and Verizon. The platform can be free or cost up to $10 a month and will have five minutes of ad loads per hour or less, depending on which ad setting is chosen.

The conglomerate plans to cut back commercial time to make more room for news updates about the crisis and implement new strategies to assist marketers who have been affected by the pandemic, such as helping marketers craft messages, position products to capitalize on the move to e-commerce and offer new commerce technologies.

The Spanish company announced the acquisition of 9,902,500 shares of ProSiebenSat.1 Media SE, which represent a 4.25% of the share capital of this firm, valued at approximately €61 million.