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The joint venture between Mediawan and ZAG will present its growth plans for the franchise, new partnerships, promotions and a must-see exhibition in fall 2025 to celebrate the brands 10th anniversary.

It´s Audience Insights and Measurement, a first-party data platform to enhance audience targeting capabilities. It will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment. 

A research by DirecTV Advertising revealed that users value this type of not only for its high production quality but also for its ability to create meaningful connections among viewers.

According to Ampere Analysis, the Premier League’s global fan base has led more international brands to invest than any other major domestic league.

Nicki Sheard, overseeing the shift to global, named CEO, Brands & Licensing, BBC Studios.