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Cable TV and direct-to-home (DTH) pay-TV accounts will decline at -0.2% and -0.8% CAGRs between 2020 and 2025 while IPTV accounts are set to grow by 1.1%. Other reasons for the growth include strong cable TV segments and a strong IPTV service focus.

While 47% of media consumers in the United States have already suspended their cable services, 44% additional consumers are considering linear service cancellations. The trend is mainly driven by younger audiences, according to The Trade Desk.

The cost-effective tier for the service, available in the US, the Nordics, and parts of Latin America, will be offered at a $5 cost with the exclusion of select titles alongside a 30-day free trial offer, applicable to monthly plans only.

Kate Hoenigsberg has returned to NBCUniversal, which has hired her as SVP of Drama Development for Universal Television. She will be responsible for developing series for broadcast, cable and streaming platforms.

AT&T Premium TV had 620,000 net losses in 1Q 2021, while vMVPDs had a net loss of about 255,000 subscribers amid the quarter. The top cable providers had a net loss of about 775,000 video subscribers during the quarter.