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Accenture’s “Reinvent for growth in the Media Industry” study surveyed 6,000 global consumers about their habits and preferences, focusing on media, social networks, and video games.

New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.

Antonella Ceraso, International Consumer Product Director, and Gianluca Ferrara, Head of Italy and International Head of Toys, will showcase the company's latest licensing opportunities and innovations.

The animated series grows licensing programme to engage with consumers across major retail, fashion and food chains. The series will have its fourth season in Q3 this year.

GlobalData's forecast indicated an ongoing increase in household penetration of fixed broadband services, along with a shift in consumer preference from traditional pay-TV services to OTT video platforms.