Paris based Hari announced a series of brand new licensing deals for its comedy "Grizzy and The Lemmings", bringing the characters to larger audiences of kids and families across retail and food chains. Hari has signed a deal with fast food restaurant chain KFC to bring the series to its 300 restaurants across France from 26th August to 8th October.
An estimated half a million books will be given away with individual purchases of the "Ptit Bucket" (kids meal). The book features four stories, adapted from episodes, and activities for young customers. The offer will be promoted through point-of-sale visuals in restaurants and on KFC’s social media platforms.
In EMEA, Hari has partnered with Fashion UK to create apparel product lines featuring artwork from the series. This will include daywear, t-shirts, sweatshirts, joggers and trousers, nightwear, accessories, footwear and more for babies and kids. From quarter four (2024) the products will be available in a range of independent and major chain stores across the world.
Hari has also partnered with craft brand UHU. From December 2024, limited edition glue sticks featuring "Grizzy & The Lemmings" artwork will be available to buy in all 726 Leclerc stores across France. Dedicated visual materials will be created, and customers will be able to scan QR codes in store directing them to UHU’s website, where extra Grizzy & The Lemmings themed content will be available including activities, competitions and giveaways.
Corentin Besse, brand manager at HARI, referred to the success of the licensing program: “'With Grizzy & the Lemmings' being a top three kids series on many channels worldwide, and a top ten kids show on Netflix worldwide, and with season four coming in Q3 this year, we are really elevating our licensing and merchandising programme. The series has huge traction around the world and these high profile, high quality partners really attest to that. 'Grizzy & The Lemmings' brings joy to kids and families and our licensing programme extends that joy to activities outside of the home," stated.
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