Retail Monster to lead consumer products strategy for HARI’s "Grizzy & the Lemmings" in North America and the UK

HARI has appointed Retail Monster as its exclusive consumer products licensing agent for the United States, Canada, and the United Kingdom, as it launches the global licensing roll-out of "Grizzy & the Lemmings".

With 312 episodes across four seasons, HARI plans to expand the "Grizzy & the Lemmings" universe even further, with two new brand seasons of the series (four and five) in development, and a 360° brand strategy, building a long-term licensing and merchandising programme across key global markets — starting with the U.S., Canada, and the U.K., where Retail Monster will lead the charge.

Josselin Charier, Co-founder and CEO of HARI: "We are thrilled to partner with Retail Monster to roll out our ambitious licensing strategy across key territories like North America and the UK. With the invaluable expertise of Michael Connolly and his world-class team, we have no doubt this collaboration will drive a monster success in the consumer products business!"

Michael Connolly, Founder and CEO of Retail Monster comments: “HARI has done a fantastic job driving the content strategy for 'Grizzy & The Lemmings', and has shown great patience, allowing the FANDOM to build and holding off on the always tempting consumer products business. With the future content plans just getting bigger, we collectively believe that there’s no better time to start building a consumer products business.”

Gemma Witts, Managing Director of Retail Monster comments: “This is a much loved show in my household, as I know it is for many families. We cannot wait to work alongside HARI to develop this fantastic show in consumer products and at retail in the UK.”

GLOBAL HIT
"Grizzy & the Lemmings" is a fast-paced, non-dialogue slapstick comedy that centres on the rivalry between Grizzy — a grumpy bear who claims the ranger’s house as his own — and a tribe of fearless lemmings who turn his quiet life into chaos. The show has become a global sensation, airing in 200 territories on both linear and non-linear platforms including Netflix, France Télévisions, BBC, Warner Bros. Discovery, and Super RTL.

It has consistently ranked among the Top 10 most-watched kids’ animated series on Netflix since 2023, and currently sits in the Top 5 for kids aged 6+ worldwide. On YouTube, the series garners over 1.5 billion views annually and has surpassed 10 million subscribers — reinforcing its cross-platform appeal, strong co-viewing performance with families, and a growing nostalgic fan base.