13 JUL 2021

9 STORY STRENGTHENS ITS PRESENCE IN UNITED STATES' RETAIL MARKET

The deal will allow the producer to support the franchise, and market its children’s brands and retail offerings for its key properties in the region.

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9 Story Brands has partnered with global brand extension company, Retail Monster to grow its portfolio of retail efforts for its children’s brands.  The deal is also intended to support the franchise. “Retail Monster’s experience of driving successful retail programs in the kids’ space is unrivaled,” said Kyra Halperin, Co-VP, Consumer Products for 9 Story.

9 Story Brands has already garnered a  slate of licensees for the property, including global partnerships with Scholastic and Mattel, with additional partnerships to be announced in the near future. Monster is set to help support retail programs for key properties in the 9 Story Brands’ lineup, including Colorforms, Ladybird Lu, Xavier Riddle and the Secret Museum, among others.

The deal was initiated with a collaboration between the Retail Monster and 9 Story Brands teams to launch retail programs for “Karma’s World,” created by Karma’s World Entertainment. The series is set to premier on Netflix later this year.  “We are excited to collaborate on unique and innovative retail programs across our brands and offer additional retail support to 9 Story’s licensees,” Halperin said.

Based on a concept created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges, Karma’s World is a coming-of-age story about a young girl finding her voice and using it to change her world.  “Retail Monster takes a great deal of pride in partnering with world-class licensors on franchise development and retail activations,” said Michael Connolly, CEO and Founder of Retail Monster. “Our team could not be more excited to support 9 Story as we work together to drive truly unique retail executions for Karma’s World and more!”

Retail Monster’s experience of driving successful retail programs in the kids’ space is unrivaled.” Kyra Halperin Co-VP, Consumer Products, 9 Story