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The deal will allow the producer to support the franchise, and market its children’s brands and retail offerings for its key properties in the region.

The deal includes the development of a toy collection based on the show, expected to launch at retail stores around the world in Fall of next year. The deal was brokered by 9 Story’s dedicated brand management and consumer products division. 

The structural additions are intended to edify the company's international growth and accelerate the development of in-house capabilities.

Pūkeko Pictures has appointed 9 Story Brands as its global merchandising partner for the new preschool series, excluding Greater China. 9 Story Distribution International has been granted worldwide distribution rights to the series, excluding Canada, Greater China, Australia, and New Zealand, with 9 Story Media Group handling distribution of the series in Canada.