Big Media has signed an agreement with RCTV International to become the exclusive distribution partner to parent company RCTV’s vast catalog for FAST and AVOD platforms worldwide.
Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.
CCTV.com must maximize its advantage of being the primary online destination for premiering the nation’s most-viewed programmes, something that has not been happening to date, according to Ampere Analysis’ latest report.
An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in ad-supported viewing are set to drive further growth in the UK CTV market, according to IAB’s latest report.