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UK advertising records a 10.4% increase in 2024 5 MAY 2025

Markets

UK advertising records a 10.4% increase in 2024

New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. Total TV spend grew by 3.8% to a total of £5.3bn last year. Channels that saw a boost in spend during 2024 included online display, which gained an overall increase of 15.1%.
Global video consumption shifts toward digital, mobile, and local content 5 MAY 2025

Forecasts

Global video consumption shifts toward digital, mobile, and local content

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.
ZDF Studios and Castalia Communications launch “Crimen ZDF” FAST channel 5 MAY 2025

Deals

ZDF Studios and Castalia Communications launch “Crimen ZDF” FAST channel

The channel features procedural crime, thriller, and mystery series from Europe for Spanish-speaking audiences in the United States and Latin America, and will have a total of 300 hours of content available, with an initial package of 190 hours.
Conecta FICTION & Entertainment 2025: José Manuel Lorenzo to receive the Honorary Award 30 APR 2025

Awards

Conecta FICTION & Entertainment 2025: José Manuel Lorenzo to receive the Honorary Award

The Galician producer, behind the global Netflix hits "The Gardener" and "Not One More", as well as TVE’s acclaimed "The Hunt" franchise, will be honored in Cuenca for his outstanding career and his pivotal role in reshaping Spain’s television landscape.
Ramadan 2025 drives record engagement and $1.1 billion in ad spend in MENA, APAC, and Africa 30 APR 2025

Markets

Ramadan 2025 drives record engagement and $1.1 billion in ad spend in MENA, APAC, and Africa

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.