Search results for rti
18 AUG 2023
Ad Sales
Why are big advertisers shifting to AI?
Some of the world's biggest advertisers are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives told Reuters.
16 AUG 2023
Data
Connected TV ad spend set to hit US$26 billion in 2023 in the United States
Connected TV (CTV) ad spend is increasing as viewers and advertisers migrate away from linear broadcast television, and should reach US$25.9 billion globally by 2023, according to WARC Media Global’s latest report.
14 AUG 2023
Production
El Deseo, Infinity Hill, and Tondero to develop Peru Embassy Hostage Crisis Drama
The still-untitled project has been co-written by Spain’s Alicia Luna and Peru’s Santiago Roncagliolio, Patricia Romero and Lima Film Fest artistic director Josué Mendez.
11 AUG 2023
Ad Sales
CBS Stations appoints Matt Naber and Robert Breen as Co-Heads of advertising sales and operations
Naber and Breen will succeed Julio Marenghi, who announced his plans to leave CBS as of 1 October.
10 AUG 2023
Trade Shows
Hollywood strike: 75th Primetime Emmy Awards rescheduled for January
The event will now take place on 15 January in Los Angeles, scheduled to air 5-8 p.m. PT/8-11 p.m. ET on Martin Luther King, Jr. Day, and broadcasting live on Fox and from the Peacock Theater at LA Live.