Search results for rti
16 NOV 2022
Data
How often AVOD users click on ads or purchase items in those ads?
Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.
11 NOV 2022
Production
AMC Networks to begin developing "Good Night, and Good Luck"
The series adaptation of Participant and 2929 Productions’ 2005 Academy Award, BAFTA and Golden Globe multi-nominated film will be developed under AMC Networks’ “scripts-to-series” model.
11 NOV 2022
Ad Sales
ITV launches Automated Contextual Targeting, its new tool for advertisers
ITV launched a new tool for advertisers, Automated Contextual Targeting, providing insights into moods, objects and moments in programmes they can use to fine-tune campaigns.
10 NOV 2022
Social Media
NBC’S "The Voice" spins into the second Annual Metaverse Music Festival
ITV Studios' show with 145 adaptations globally, will be the first TV series to participate in the Decentraland Music Festival, launching its debut Metaverse experience: The Voice VIP Superverse.
10 NOV 2022
Ad Sales
Warner Bros. Discovery Promotes Marybeth Strobel to Executive Vice President, Advertising Sales
Under her new role, Strobel will oversee the national sales bundle that includes Food Network, TLC, OWN, Cooking Channel, TBS Entertainment, Cartoon Network and WB Syndication.