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First half underlying earnings are up 40%. On one hand, we are confident of an increase in underlying earnings for the full year; on the other hand, we forecast flat advertising revenue in Q3. The growth in total ad revenue was offset by a decline in production business ITV Studios, which felt the impact of last year's U.S writers' and actors' strike.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

The 2024 report underscores gaming's popularity and highlights valuable cross-platform advertising opportunities for brands and publishers.

The PwC Global Entertainment & Media Outlook 2024-28 projected the industry revenues to hit $3.4 trillion in 2028, representing double the revenues of 2020.

As of July 1, the executive is responsible for developing and implementing innovative advertising sales strategies for the region and identifying new business opportunities across multiple platforms.