The agreements were a combination of newer factual shows and new seasons of returning brands. Some of the buyers were Paramount+, A+E Network’s Crime+Investigation, Sky, and Channel 4.
Patricia Louro, Executive Producer, and Raquel Nunes, Content Director, from Endemol Shine Portugal, talked with Señal News about the new trends in branded content in Portugal.
The high trust rating is reflected both online and offline, with GMA News Online having the highest weekly users among news brands surveyed at 45 percent.
The company will advise Acamar Films on media strategy for the series and will represent its media distribution rights across Latin America, MENA, EMEA.