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The event has promoted cultural exchange between more than 60 countries in an international award show featuring the best dramas in the world. The awards ceremony will take place in Seoul on September 25th.

"Rebirth" is written by Bruno Luperi with artistic direction by Gustavo Fernandez, the same team responsible for "Pantanal." In its first 60 episodes, the telenovela reached over 121 million Brazilians, with an average of 30 million viewers per episode.

The series, produced by TIMS&B Productions, broadcast by ATV and internationally distributed by Inter Medya, ranked among the top 5 most-watched shows in Globoplay from its first week.

The partnership is the most recent within the company's international strategy in this business model. With a partnership that began in 2021, the deal provides for the renewal of the AVOD catalog with distribution to the United States and Latin America (except Brazil). 

Partnerships are officially more than a business trend; they affect how content is produced and sold worldwide. Executives from Inter Medya, Fremantle, Paprika, The Mediapro Studios, Onza, Banijay Rights, and Globo describe the value of alliances and collaborations.