Globo signs deal with Vix for AVOD rights distribution

Reinforcing the strategy of taking its content to AVOD platforms, where video on demand consumption is based on advertising, Globo announces with ViX, owned by TelevisaUnivision, an agreement within this business model. With a partnership that began in 2021, the deal provides for the renewal of the AVOD catalog with distribution to the United States and Latin America (except Brazil).  

Among the new features are the great drama classics such as "Anything For Love", by Manoel Carlos, and "Terra Nostra" by Benedito Ruy Barbosa, as well as telenovelas such as "Celebrity", by Gilberto Braga, "A Life Worth Living", by Rosane Svartman (author of "Total Dreamer"), "The Favorite", by João Emanuel Carneiro (author of "Brazil Avenue") and "The Life We Lead", one of Globo's best-selling stories, by Lícia Manzo. 

Regiane Marcilio, Content Distribution & Partnerships at Globo. explained the strategy: "AVOD platforms are a way of streamlining the distribution of our content, bringing new audiences to our productions. We are very happy with this partnership with ViX, which today is one of the world’s leading content platforms in Spanish. We already have in the ViX catalog telenovelas such as 'India: A Love Story', 'Total Dreamer', 'Brave Woman' and 'Sweet Diva', and this renewal reinforces the public's interest in our stories," stated.