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The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.

The new base in Athens aims to unite talent and resources of the South Mediterranean region to strengthen the local animation industry and foster partnerships and European-wide co-productions.

Sophie ‘Kido’ Prigent has been up to Director of Strategic Partnerships & Financing, whereas former CAKE executive Toby Jones joins as Head of Sales.

Entertaining, family-focused and feel-good, the channel’s core content covers everything passionate pet parents need, from expert training tips and dietary advice to information about adopting a dog.