Research by Kantar revealed that Apple TV+ was the fastest growing major SVoD service in terms of % subscriber growth, while local streaming services experienced a record share of new paid subscribers in their respective territories.
The partnership, providing viewers with shoppable experiences across programming, kicks off on April 25 with four curated collections for the Latin American Music Awards.
During the online event, IMPS execs revealed details about the upcoming series and movie, as well as, the new marketings campaigns, publishing, consumer products and family entertainment experiences.