Beyond Rights and OTTera’s collaboration will focus on supporting Beyond Rights’ rapidly developing FAST strategy and will see a suite of both branded and IP-lead FAST channels launched around the globe over the coming months.
New data from Morning Consult shows that enjoyment of the seemingly never-ending stream of superhero content continues to drop among adults in the United States - and even among self-identified Marvel fans.
The rise was driven by FTA as advertising sales recovered, reaching €4.8 billion and increasing share of total revenues to 39.1 %, from 35.9 % a year earlier.
The proportion of households in the United States with video streaming services has grown to 88% (up 2% points quarter-on-quarter), after seeing no growth in during the first quarter of 2022, according to Kantar.