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RX France confirmed that 825 distributors, buyers, producers and commissioners from 46 countries attended the ninth edition of MIP Cancun, which wrapped this week.

Hasbro has initiated a sale process for the part of its eOne television and film business not directly supporting the company’s branded entertainment strategy.

Madd Entertainment concluded its showing at MIP Cancun with numerous sales of some its premium series: “Family Secrets,” “Hidden Truth,” “One More Chance,” “All About Marriage,” and “Twisted Affairs.”

Viaplay Group, Antenna Studios, Lionsgate, Mediawan, Sky, Big Light Productions, Windlight Pictures, Beta Film, among other companies have confirmed participation.

Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.