Madd Entertainment ends its participation in MIP Cancun with multiple sales

Madd Entertainment concluded its showing at MIP Cancun with numerous sales of some its premium series: “Family Secrets,” “Hidden Truth,” “One More Chance,” “All About Marriage,” and “Twisted Affairs.”

17 NOV 2022

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Global distributor of Turkish dramas Madd Entertainment concluded its showing at MIP Cancun with numerous sales of some its premium series: “Family Secrets,” “Hidden Truth,” “One More Chance,” “All About Marriage,” and “Twisted Affairs.”

Now in its second season, “Family Secrets” is a Top 10 series in Turkey and one of the fastest-selling dramas of 2022. Earlier this year it premiered at number one in Spain under the title “Secretos De Familia” on Antena3, while “Pagidevmenoi,” a local adaptation in Greece, is earning remarkable ratings on ANT1 TV. The ratings success of both readymade and adapted formats in Europe continues an incredible run for one of Turkey’s most popular TV dramas, which has already been sold to over 50 territories across Europe, Asia, Latin America, and the Middle East, including United States, Romania, Spain, Chile, Argentina, Hungary, and Albania.

One of the highest-rated primetime dramas of the season is “Hidden Truth.” The MF Yapim series debuted on Turkey’s Fox network in 2021 to stellar ratings and remains a perennial top-10 series in 2022. It heads into its second season with dozens of international sales, including Spain, MENA, Albania, Greece, Israel, Honduras, Macedonia, Hungary, El Salvador, and the United States. In addition, Disney+ EMEA has acquired the show for its Originals collection. The series will soon make a premiere in these markets.

Next up is the stylish new drama “One More Chance” from NTC Medya. The show airs Sunday nights on Turkey’s top-rated Fox network under the title “Tozluyaka.” A serious story about beautiful people, this series has an unusually wide viewer profile: its fans range from 7 to 70, and its appeal to both families and youngsters has helped propel more than 25 sales so far, including MENA, Macedonia, Israel, Spain, Hungary, and Disney+.

One more series attracting buyers this season is the MF Yapim drama “All About Marriage,” which aired on Turkey’s Fox network under the title “Evlilik Hakkında Her Şey.” Sales of this series include Chile, El Salvador, Honduras, Angola, Mozambique, Ecuador, Georgia, Israel, Uzbekistan, Bosnia-Herzegovina, Croatia, Hungary, Macedonia, Montenegro, Romania, Slovenia, and MENA. These are in addition to numerous sales concluded this week at MIP Cancun.

Lastly, one more series getting a lot of attention this season is “Twisted Affairs,” which is adapted from a hit Korean series and features an all-star ensemble. The show airs on Fridays under the title “İyilik” on Fox Turkey.