Madd Entertainment racks up over 40 international sales for “Wild Heart”

Global distributor Madd Entertainment announced that the ongoing new series “Wild Heart,” which just broadcast its 18th episode in Turkey, has already racked up over 40 international sales.

24 JAN 2024

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Global distributor Madd Entertainment announced that the ongoing new series “Wild Heart,” which just broadcast its 18th episode in Turkey, has already racked up over 40 international sales. Moreover, according to Madd, many more deals are set to be completed this week at Content Americas in Miami.

“Wild Heart” is one of the most popular new dramas in Turkey this year. The hit series dominates Tuesday nights for Fox, where it airs under the title “Yabani” and is number across ABC+1, AB, and even Total. Foreign sales have proceeded quickly for the hit series, including Spain, Spanish-speaking Andorra, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Georgia, Israel, Kazakhstan, Kyrgyzstan, Moldova, Montenegro, Romania, Russia, Serbia, Tajikistan, Turkmenistan, Uzbekistan, and 24 countries across MENA.

“Wild Heart” follows the journey of Ali, who was abducted as a boy and ended up working for the gang who kidnapped him. After enduring years of hardship, Ali renames himself Yaman and escapes his captors to build a new and better life together with his three friends. Things are not easy for this new family, but they work hard and are able to leave their dark past behind. Through it all, Yaman somehow manages to keep his soul pure and never succumbs to the darkness that surrounds him.

This exciting new series is produced by NTC Medya and features many stars, including Halit Özgür Sarı, Dolunay Soysert, Simay Barlas, Bertan Asllani, Yurdaer Okur, and Osman Alkaş. Readymade and format rights for the show are still available for many territories around the world.