Mipcom 2024: MADD signed new global sales for its productions

The Turkish distributor sold “Margarita,” “My Wonderful Life,” “Blooming Lady,” and “Dirty Laundry” across Latin America, the US, Europe, CIS countries and the Middle East.

24 OCT 2024

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MADD Entertainment announced global sales for its productions. “Margarita,” the spin-off to Cris Morena’s international hit series “Floricienta,” which debuted across Latin America last September 2 on Max, was sold to broadcasters in Argentina, Panama, Ecuador, El Salvador, Honduras, Uruguay, Bolivia, Venezuela, Paraguay and Colombia.

The series debuted on Argentina’s Telefe on primetime on September 23 with 38.30% share and became the most watched show of the day. The series also received very good rating points in Ecuador’s Ecuavisa and in Colombia.

“We are incredibly honored to take part in the next chapter of this global franchise,” said MADD Managing Director Ateş İnce. “Cris Morena is a global talent, and we look forward to bringing ‘Margarita’ to millions of new viewers in Latin America and around the world."

Moreover, the company shared fifteen new sales for “My Wonderful Life,” Ay Yapim’s hit series about a relentless social climber who will do anything to stay on top. The series, which aired in Turkey under the title Şahane Hayatım, was already licensed in Spain, Mena, Hungary, Macedonia, and Africa. MADD announced new deals covering Argentina, Chile, Panama, Peru, the USA and Puerto Rico as well as Albania, Bulgaria, Georgia, Israel, Kazakhstan, Latvia, Montenegro, Russia and CIS countries and Uzbekistan.

“Blooming Lady,” launched in February on Show TV, found buyers in Spain, MENA, Kazakhstan, Macedonia, Romania and Serbia. MADD has also announced a dozen new licenses, including Argentina, Chile, Panama, USA and Puerto Rico as well as Bulgaria, Greece, Israel, Montenegro, Russia and CIS, and Uzbekistan.

Finally, “Dirty Laundry,” Medyapim’s hit drama about the cleaners, caregivers and household help who work behind the scenes to make a wealthy lifestyle possible and how they climb the stairs and become one of them. The series, which is in its second season and airs Sunday nights on Turkey’s top-rated NOW network, features universal themes that connect with audiences around the world. “Dirty Laundry” had already been licensed to Spain, MENA, Kazakhstan and Romania, and MADD announced it had concluded new deals in Argentina, Chile, Panama, Peru, as well as Albania, Israel, Russia and CIS.

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