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Launching this fall with more than 100 curated channels and over 20,000 hours of content, the service will have Corus as its advertising representative in the country.

A quarter of the 12 million Netflix subscribers in the United States most at risk of churn are tolerant of advertising, according to Ampere Analysis, suggesting Netflix’s plan to introduce an ad-supported tier should pay dividends.

Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest report. This represents a minor downgrade from the 9.1% growth rate the researcher published in December 2021.

Netflix is now at or above 30% European content in nearly all of its major European markets measured on a proportion of titles in catalogue, Ampere Analysis noted in its latest report.

A new Morning Consult survey shows that consumers in the United States hate normal advertisements but have a much higher tolerance for more innovative streaming ad formats.