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The agreement between both companies covers all merchandising categories, including toys and publishing.

The company will pursue further ambitious environmental targets, including 4% cuts in energy and heat consumption, and a 5% reduction in business-travel-related CO₂ emissions by 2027.

Omdia research shows sports accounted for 24% of new global pay-TV sign-ups between January and June, with Asia-Pacific leading growth and streaming services increasingly competing for rights.

Set to return in early 2026 from South Africa with a six-week run, the franchise continues to dominate the 16–34 demographic, delivering ITVX’s biggest series since launch and a social reach of 2.3 billion.

Already aired in more than 100 countries, "The Ottoman" has garnered critical acclaim and international recognition, including the Best Telenovela award at the Venice TV Awards.