Active Merchandising to represent Animotion's "The Fixies" in Germany, Austria, and Switzerland

Animotion Media Group has appointed Active Merchandising as licensing agency of the hit animated brand "The Fixies" across Germany, Austria, and Switzerland. The agreement covers all merchandising categories, including toys and publishing.

The partnership marks a strategic move as Animotion expands its international licensing efforts for "The Fixies", capitalizing on the brand’s growing popularity in German-speaking markets. With over 390K subscribers on its German-language YouTube channel, "The Fixies" has already proven its appeal among children in the region.

“As we develop our international plans for Fixies licensing, one of the territories we have decided to focus on is Germany, on the basis of the success of Fixies' German language channel on YouTube,” said Jean-Philippe Randisi, Founder of bRAND-WARD and Consultant at Animotion Media. “Anita's experience, talent and creative mind are just what 'The Fixies' need to conquer Germany off the screen."

Anita Van Esch, founder of Active Merchandising commented: "The Fixies is a great show that teaches kids how to fix ‘things’ in a playful way. With over 1,000 videos and shorts and more than 348 million views on YouTube, the German channel proves that it captures the interest of the target group aged 4 to 8. We are confident that the educational content and the clever but funny characters will attract potential partners to come on board."