Kelly Wright, recently appointed as Managing Director of Distribution at Keshet International, describes the challenges of her new role and highlights the shows that the company is presenting at MIPTV.
AVOD and FAST advertising revenues reached €255 million in the EU5 (France, Germany, Italy, Spain, and the United Kingdom) last year, NPA Conseil and Médiamétrie estimate.
Big Media has signed an agreement with RCTV International to become the exclusive distribution partner to parent company RCTV’s vast catalog for FAST and AVOD platforms worldwide.
Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.
Three months into Disney+’s AVOD launch, Antenna analyzed the early traction for that product and provided an update on Netflix’s progress in the same segment.