Search results for ctv
3 AUG 2022
Data
58% of CTV households in the United States are now using Smart TVs
The adoption of Smart TVs among US consumers has skyrocketed over the last few years, spurred onward by the pandemic and still maintaining that momentum, according to a new report from LG Ads Solutions.
13 JUL 2022
Streaming
YouTube TV Now has reached more than 5 million users
The new number makes YouTube TV the most significant internet pay-TV provider and the fifth-largest TV distributor of any kind in the U.S., behind Comcast, Charter, DirecTV, and Dish Network.
8 JUL 2022
Ad Sales
Comcast Advertising Names James Rooke President
In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.
10 JUN 2022
Distribution
Bell Media acquires +1000 FilmRise hours for its platforms in Canada
Multi-genre FilmRise content will be available to Canadians on Bell Media’s CTV Throwback and CTV Movies digital channels on CTV.ca and the CTV app.
2 JUN 2022
Data
US upfront CTV ad spending will exceed $6 billion this year
Upfront spending is flowing toward streaming services. In fact, according to eMarketer, upfront CTV ad spending in the United States will grow by 34.6% to US$6.41 billion this year.