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The project, titled “Transforming S4C’s Digital Future” and running until December 2025, will focus on exploring the future of S4C’s audiences, its distribution, and the prominence of public service broadcasting in the digital age. Its ultimate aim is to ensure that S4C’s Welsh-language content is easily discoverable both in Wales and across the UK.

The event will take place from 9-16 December in Iraq and will showcase 107 films by directors of different geographical backgrounds, in a variety of formats.

The new channel - "wedotv amor: Pele Selvagem" — is currently available to Samsung TV Plus customers in Portuguese and in Spanish, all for free.

The company presented its Q3 2024 financial results, with CEO Kristin Dolan highlighting its focus on programming, partnerships, and profitability, emphasizing progress in all three areas amid a shifting market environment.

Claire Runham, Head of Acquisitions, and Tatiana Grinkevich, Head of Sales, describe how the company has adapted to changing viewer habits and market trends while staying focused on delivering content that resonates internationally.