FAST grew significantly YoY, with a 65% uptick in ad impressions and a 95% increase in Hours of Viewing (HOV). These numbers further emphasize the growing inclination of viewers and content owners toward ad-supported models.
The objective is to strengthen their international distribution and digital channel. Kids First Digital will also leverage its privileged tools and access to support third-party producers in optimizing the visibility and revenue of their IPs.
The President and CTO of Aurbit explain the platform's advantages for the content industry and how it can generate new financing revenues at the development stage.
According to Omdia, nearly half of these revenues will stem from streaming video, which is forecast to reach $24 billion in 2025. The FAST expansion will contribute to this growth.
Omdia’s latest consumer survey revealed TikTok surpassed 1.9 billion monthly active users globally, including 145 million MAUs in the USA, and amassed $63.3 billion (including China) in video revenues.