Latin America’s media and entertainment industry to reach $55 billion in 2025

Latin America’s media and entertainment industry is projected to grow by 9.4% in 2025, reaching $55 billion, significantly outpacing the global average of 6% growth and far exceeding the 3.3% growth expected in the US. Nearly half of these revenues will stem from streaming video, which is forecast to reach $24 billion in 2025, according to insights presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia at Content Americas.

FAST SECTOR
Latin America is on track to become one of the fastest-growing markets for free ad-supported streaming television (FAST) over the next five years, presenting significant monetization opportunities for local rights holders and international format sellers alike. According to Omdia data, shared at Content Americas by Maria Rua Aguete, FAST revenues in Latin America are set to soar from US$231m in 2024 to US$569m by 2029.

A major driver of this growth is Brazil, where FAST revenues are projected to reach US$303m by 2029, solidifying its position as the third-largest FAST market globally—just behind the US and the UK. Mexico will also see substantial expansion, with revenues expected to grow from US$75m in 2024 to US$163m by 2029. Additionally, Spain is set to experience impressive growth, with FAST revenues climbing from US$25m in 2024 to US$61m by 2029.

“The rise of FAST in Latin America signals a wealth of opportunities for the media and entertainment industry. This growth will not only benefit local players but also pave the way for international collaborations and new monetization models,” said Maria Rua Aguete.