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Innovative tech companies Eutelsat, Backscreen, NPAW, Wurl and speakers from Omdia, PlumResearch, SES, Tivio Studio, confirmed presence, amog others. The event will take place from June 10th to 13th.

Omdia reveals that Netflix has a dominant position due to direct subscription access and varied bundling options, while other streamers, like Amazon Prime Video and HBO Max, use different bundling strategies, showcasing the industry's evolution into essential household services.

The last media rights five-year contract was valued at $1.2 billion annually, but the IPL is poised to monetize these massive rights costs through ad and sponsorship, rather than subscription revenue.

YouTube is the top video service provider in key markets, and simultaneously, there is strong growth in other social video platforms and Free ad-supported television (FAST) services.

This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service.