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Omdia data presented at Mipcom 2025 reveals that microdramas will nearly double the global revenues of FAST channels next year, driven by high user engagement and monetization models yielding up to $80 per user per month.

Maria Rua Aguete, Head of Media and Entertainment at Omdia, participated at the Panel on "Green Animation", a European initiative aims to establish first sustainability certification for the sector.

Netflix has emerged as a frontrunner in this collaborative approach, followed by Disney+, which has embraced this partnership model across Europe.

Samsung has captured 37% of YouTube Smart TV viewership and LG has secured 23%. Together, these two Korean powerhouses control 60% of all YouTube consumption on television screens.

According to Omdia, the country ranks as Netflix's second-largest market worldwide with 20.6 million subscribers, and it is soon expected to become the second-largest international market for FAST.