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Netflix has emerged as a frontrunner in this collaborative approach, followed by Disney+, which has embraced this partnership model across Europe.

Samsung has captured 37% of YouTube Smart TV viewership and LG has secured 23%. Together, these two Korean powerhouses control 60% of all YouTube consumption on television screens.

According to Omdia, the country ranks as Netflix's second-largest market worldwide with 20.6 million subscribers, and it is soon expected to become the second-largest international market for FAST.

According to Omdia, Shahid leads with 4.4 million subscribers, followed by YouTube Premium at 3.7 million, Netflix at 3.0 million, and StarzPlay at 2.3 million. The market is forecast to grow to $8.4 billion by 2029, fueled by mobile adoption and digital infrastructure expansion.

The company suggest that embracing YouTube influencers as part of cinema marketing strategies could be key to revitalizing the industry.