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Out of the $1.1 trillion worldwide M&E economy, the U.S. alone contributes $430 billion and Korean content has become the most popular non-English content globally.

Under the deal, ADM’s digital catalogue, reported at more than 5,000 hours of Arabic entertainment, sports, and cultural programming, will be available exclusively on STARZPLAY’s ad-supported tier.

Omdia data presented at Mipcom 2025 reveals that microdramas will nearly double the global revenues of FAST channels next year, driven by high user engagement and monetization models yielding up to $80 per user per month.

Maria Rua Aguete, Head of Media and Entertainment at Omdia, participated at the Panel on "Green Animation", a European initiative aims to establish first sustainability certification for the sector.

Netflix has emerged as a frontrunner in this collaborative approach, followed by Disney+, which has embraced this partnership model across Europe.