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USA: Two-Thirds of consumers are open to bundle streaming services 9 JUL 2025

Markets

USA: Two-Thirds of consumers are open to bundle streaming services

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.
USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV 2 JUL 2025

Markets

USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.
Ad-averse viewers are powering AVOD growth 13 JUN 2025

Trends

Ad-averse viewers are powering AVOD growth

Nearly 40% of self-identified ad-intolerant viewers now accept ad-supported tiers—up from 26% in 2022—while one-third watch only ad-supported TV and rate ads as more useful and brand-influential than tolerant viewers.
Grupo Flow llega al universo FAST de la mano de Samsung TV Plus 23 MAY 2025

Streaming

Grupo Flow llega al universo FAST de la mano de Samsung TV Plus

El ecosistema de medios brasileño, especializado en videocasts para creators economy y servicios corporativos, hace su debut en la plataforma de streaming gratuita en las TV conectadas de la marca Samsung en Brasil.
WTFN partnered with Nine to launch new FAST and VOD channel 31 MAR 2025

Deals

WTFN partnered with Nine to launch new FAST and VOD channel

The new channel, Real Emergency, will launch on 9Now in Australia in Q2 and will also be distributed to major FAST platforms worldwide. WTFN’s Radar also announced the launch of a new VOD partnership with Canada’s Omnifilm Entertainment for its hit series "Jade Fever."