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During the first day of the market, the company announced it will launch digital label Zoo 55 in early 2025, while it also sold dating format “My Mum, Your Dad” in Brazil and renewed its output deal with The Seven Network until 2029.

Attendance at the event increased by 10% compared to the 2023 edition, with over 2,800 participants from 60 countries around the world.

The Turkish distributor premiered the format for top buyers and media in an event in St Tropez, one day before launching it at MIPCOM Cannes.

Local subsidiary launched Banijay Iberia Sports, led by Gonzalo Miró.

The series will be produced by LB Entertainment and KondZilla for Globo, Beta Film and newly established Janeiro Studios.