Beta Film joins forces with Brazilian media group Grupo Globo to commission the development of the crime drama “Discipline” (w/t), marking the beginning of a multi-year partnership between the two content powerhouses. The eight-hour series is created by Konrad Dantas, founder of KondZilla, a production company nominated for an International Emmy, a Latin Grammy and winner of three Lions at the CANNES Festival; and by showrunner and creative producer Felipe Braga (“Sintonia,” “Lov3,” “Samantha!”). Braga’s LB Entertainment and KondZilla will produce for Globo, Beta Film and newly established production boutique Janeiro Studios, led by former Beta CCO Koby Gal Raday.
“Discipline” dives into a business where women rarely have a voice. The series follows Maicon, a young Brazilian entrepreneur, who finds himself caught between his female-dominated family and a European crime heiress navigating her own patriarchal challenges. Their paths converge in a high-stakes collaboration across the Atlantic, centered around a precious commodity: cocaine. When Maicon is unexpectedly arrested, the dynamics of this international alliance shift dramatically, and loyalty becomes the primary currency.
The high-end drama reunites Konrad Dantas with creative producer Felipe Braga, the creators of Netflix’s award-winning hit series “Sintonia.” Braga and Dantas lead the writers room, which is currently working on the scripts of the eight-hour series. The production reinforces Globo’s strategy for it’s streaming platform Globoplay.
Manuel Belmar, director of Digital Products at Globo, said: “Coproductions are a way of taking Globo’s content to the international market in a different way. We are combining our expertise with Beta Film’s in an agreement in which everybody wins, especially the public. We are looking for new partners for this project. We already have won well-known names in the audiovisual market, such as Kondzilla and LB Entertainment. We are excited about this first partnership and the development of the series.”
Christian Gockel, EVP International Operations, Beta Film, added: “Beta and Globo are excited to shift the attention to a region with a seemingly never-ending flow of new and unique stories. ‘Discipline’ is the beginning of a long-lasting cooperation and we are certain to have the right partners on board to continue Beta’s strategy and bring strong local voices to an international audience.”
Konrad Dantas and Felipe Braga, Creators of “Discipline,” commented about the series: “‘Discipline’ explores a business world dominated by men through the eyes of a young man pressured between an all-female family at home and a female business partner across the Atlantic. These human conflicts, rife with cultural clashes, unfold against the backdrop of modern transcontinental cocaine trafficking. The series highlights the imbalance in investments in local youth, prioritizing organized crime repression over development initiatives like education. This neglect leads talented individuals, essential to Brazil's economic growth, to seek opportunities in the unregulated drug market. Consequently, violence breeds and societal issues, particularly among youth, are exacerbated.”
Koby Gal Raday, CEO, Janeiro Studios, stated: “We at Janeiro Studios strongly believe it’s high time for Brazilian talent and Brazilian stories to become the leading choice for international audiences. With this exciting story, naturally connecting Brazilian and European strong characters, we feel we are a step further in the right direction. We are proud to partner with such talents as KondZilla and LB Entertainment, Globo and Beta on this fresh new take on the crime genre.”
Duda de Almeida (“Sintonia,” “Lov3”), Davi Kolb (“Criminal Code,” “Verdict”) and Tamiris Hilário (“Criminal Code”) will join Konrad Dantas (“Sintonia”) and Felipe Braga (“Sintonia,” “LOV3,” “Samantha!”) in the writers’ room. Globo will have exclusive rights in Brazil and Beta Film will handle international sales. The high-end drama will be a Globoplay Original, an exclusive production created to strengthen the platform’s portfolio.
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