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The market accounted for USD 32.55 billion in 2018 and is expected to reach USD 161.77 billion by 2027. The simplified access to data networks, vertical integration by social media, and proliferation of mobile computing devices are the main growth contributors.

The company posted a USD 320.8 million revenue, reflecting a 55% year-over-year increase, but Roku’s advertising business also saw a rise in cancellations and overall ad budget declines as a result of the transfer from traditional TV budgets to Roku's over-the-top video.

At launch, the leading free streaming television service will include 24 live, linear channels curated thematically into categories including Movies, Entertainment, Curiosity, Lifestyle, and Kids. Viewers will be able to drop in, for free, and stream blockbuster movies like the "Star Trek" franchise and feature films such as "The Big Wedding", "Chef" OR "Blue Valentine".

The telenovela ‘Sweet Diva’, one of Globo’s major releases for NAPTE 2020, reached 55.4 million Brazilians in its final chapter, aired on November 22. That day, revolutionized social media.

Although classic linear television still dominates in the total population with 61% of the time budget for video consumption, 55.1% of households with TV have connected their TV set to the internet in addition to satellite, cable, IPTV or DTT reception.