Tubi’s Adam Lewinson and TV Azteca’s Emilio Aliaga discussed how the idea for Tubi's launch in Mexico came about, its viewership potential, and their expectations for the partnership.
The company has bought the streaming service for $440 million in cash. At the same time, it has sold its 5% stake in the streaming platform Roku, using the proceeds to help finance the acquisition.
According to The Wall Street Journal, Fox Corp. seeks to strengthen its position in the segment through the acquisition of the service supported by advertising.
The company announced it reached 25 million monthly active users as of December, up from the 20 million it reported in mid-2019. In addition, it claims users watched 163 million hours in December, up 160% year-over-year.
World’s largest free AVOD service enters deal to launch a localized Spanish-language app this year with one of the largest media companies TV Azteca will sell ads on behalf of Tubi and promote the service to their massive audience via online and other platforms.