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More than a quarter of total US households have reported plans to cancel their cable TV subscription this year. Despite the growth of streaming customers, over half of US viewers aren't willing to spend more than USD 20 on streaming subscriptions.

GlobalData’s data reveals that the overall pay-TV service revenue will continue to decline over 2020-2025, due to loss in cable and direct-to-home (DTH) subscriptions, declining aggregate pay-TV average revenue per user (ARPU) as well as growing subscribers’ preference for over-the-top (OTT) video platforms.

In Latam, the company reported experiencing record net increases in both mobile (1.7 million) and cable (157,000) customers, driven in part by reconnection of many customers who had temporarily benefited from its lifeline services.

Despite losing 253,000 residential video subscribers and 20,000 business video customers, the cable giant's revenue rose 2.9% to $15 billion as growth in broadband, wireless and business services.

The employee trial in Jacksonville was notable because it blended numerous elements of where the cable industry is headed in terms of symmetrical 10G speeds down the road.