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Moonbug launches “Blippi & Friends” linear channel in the MENA region 26 MAR 2024

Kids & Animation

Moonbug launches “Blippi & Friends” linear channel in the MENA region

The first IP-Branded 24/7channel caters to children aged 4–8 years old and is distributed by Intigral on Jawwy TV and stc tv.
More than half of total video ad impressions in 2023 were from CTV 21 MAR 2024

Data

More than half of total video ad impressions in 2023 were from CTV

A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.
Atresmedia Internacional enters in the FAST business with three new channels 21 MAR 2024

Distribution

Atresmedia Internacional enters in the FAST business with three new channels

The Spanish multimedia group chooses Fubo and Plex to carry out its first foray into the FAST business. In this way, 'Zona Investigación', 'Cine y Series', and 'Única' are added to the four linear channels and the Atresplayer platform already operating in Latin America and the USA.
Adapting strategies in the wake of linear series decline 14 MAR 2024

Data

Adapting strategies in the wake of linear series decline

A study by Parrot Analytics revealed the evolving landscape of streaming media amidst declining linear television, highlighting the enduring value of long-running contents.
USA: Consumers will engage more with media in 2024 1 MAR 2024

Data

USA: Consumers will engage more with media in 2024

Although digital is the main driving force generating most of the growth, linear TV is decreasing at a lower rate than expected.