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Recent stats from Ampere Analysis predict that global content spending will increase by just 0.4% year-on-year to reach $248bn in 2025.

Llion is the Managing Director of Cwmni Da - one of Wales' leading independent production companies. Llion will start in his role as Chief Content Officer in March 2025.

While growth is still rapid worldwide, some markets are already reaching saturation levels. The US reports more subscriptions than households.

"Daddy Issues" launched to 2 million viewers, with an average audience of 1.6 million across the series over 28 days, making it the biggest comedy series for BBC Three since the channel's relaunch.

The discussions have centered around merging ITV's Studios business with All3Media, which RedBird IMI acquired for 1.15 billion pounds($1.43 billion) last year.