As part of the deal, adidas will supply apparel, footwear and accessories for the Sky Sports Golf presenters, commentators and crew during live broadcasts and at all Sky Sports events.
A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.
Created and written by Ori Elon and YehonatanIndursky, the series became a global phenomenon when it first aired on Netflix, offering unique insights into Haredi society.
The BBC will air the title in full this autumn on BBC Two and iPlayer, while France Télévisions will feature a 70-minute version. Fremantle holds worldwide distribution rights.