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Streaming revenue in the region will reach more than double to $15 billion by 2025. There is no additional information on what the 2021 budget for originals would be beyond saying Netflix is looking to double its investment from this year on securing exclusive content.

The pandemic led to a loss of $63 billion, with only 59% of the figure estimated to return in 2021. Linear TV spending is expected to drop by 16%. The forecast predicts an improvement of 6.7% in 2021.

The new addition correlates with the projected USD 1.2 billion streaming ad spending this holiday season. The most recent set of content acquisitions includes over 450 films and more than 70 new series.

The figure is expected to reach USD 614.03 billion. The -4.9% growth contrasts previous forecasts of 7.0%, but is projected to rebound in 2021 at 16.4%. The US will rank eighth this year in terms of spending.

social media accounted for $7.2 billion worth of U.S. ad spending, or more than a fifth, 20.9%, of all ad spending in the U.S. during the second quarter of this year.