CINEDIGM ACQUIRES 1,000 HOURS OF FILM, TV PROGRAMMING FOR SVOD SERVICE

Cinedigm has acquired 1,000 hours of programming to its catalog. The premium content addition supports new internal primetime programming strategies to obtain a share of the USD 1.2 billion projected streaming holiday ad spending this season. “We expect these acquisitions will excite and attract new viewers while taking advantage of vastly increased consumption during the calendar fourth quarter, the strongest period of the year,” said Yolanda Macias, Executive Vice President, Cinedigm Entertainment Group. 

This decision will allow Cinedigm to continue to refresh and curate high quality content across its wide range of streaming networks that reach hundreds of millions of devices. Cinedigm continues to solidify the Company’s catalog with new content including documentaries featuring music icons such as David Bowie in “Bowie: The Man Who Changed The World” and Elvis in “Elvis- A Generous Heart” and television classics with the iconic Betty White in “Betty White: Date with Angels.” The most recent set of content acquisitions includes over 450 films and more than 70 new series.

In addition, Cinedigm has built up its existing portfolio of Westerns, True Crime and Holiday titles through these most recent acquisitions. The Company has also begun a recent move into Spanish language programming with titles such as boxing documentary “El Boxeo," the spanish version of “Mix L.A.” and faith and family programming “Chuckie Perez Show." “Our team has worked over the last few months to fill our library with quality content that will resonate with both streaming platforms and audiences alike,” Macias said.

The Company also capitalized on the record setting AVOD growth this past year by closing distribution deals with prominent platforms including: NBCUniversal’s Peacock, Viacom’s Pluto, Roku and Redbox. The entertainment group continues to invest in independent content to distribute across all premium platforms including “The Voices” staring Lin Shaye, the prolific documentary “Wild Daze” and “Steps,” which is Executive Produced by Shaquille O’Neal. “These recent acquisitions are timed to drive engagement during primetime on our streaming channels, where our goal is to increase viewership by 30-40% in calendar Q4 and capture more advertising dollars,” said Erick Opeka, Cinedigm’s President of Digital Networks. “Ad dollars have surged 88% month-over-month and we expect to deliver up to 40% of the year’s ad revenues in the 4th calendar quarter.”

In addition to adding all these quality titles, Cinedigm recently announced an agreement to acquire “The Film Detective,” a top source for digitally remastered classic films and series and owner of 2 successful streaming channels, combining those assets with the Company’s growing portfolio of content and digital networks. With a catalog of nearly 13,000 film and television episodes, “The Film Detective’s” robust library is sure to have something for everyone. Some additional highlights to be offered within the Company’s digital networks include horror films “The Hills Have Eyes & Audition,” Syfy Channel’s wildly popular series “Ghost Hunters,” classics like “Dr. Jekyll and Mr. Hyde” and “Flash Gordon” and kids and family series “Babar” as well as the “Boonie Bears” franchise.