Cinedigm announced that the company had promoted Tommy Lee to the newly-created position of SVP, International Business Development. The appointment is effective immediately, and he will report to Erick Opeka, Chief Strategy Officer and President of Cinedigm Networks. "Tommy's decades of experience investing in and later running and selling streaming companies makes him the perfect executive to drive our global strategy," said Opeka. "His unique expertise in the South Asian marketplace is highly complementary to our global content and channel strategy, and we look forward to rapidly growing that business under his stewardship."
Lee will be responsible for developing strategic partnerships to help Cinedigm expand its business outside of the U.S. in the global streaming marketplace with an emphasis on the rapidly-growing Asia-Pacific market. To help further position the company for long-term, sustainable growth, he will be tasked with developing strategies to launch Cinedigm's streaming channels abroad and will also work to develop strategic partnerships around the globe.
Lee possesses more than 20 years of experience in the technology and media sector and has been involved with consumer-facing mobile products, eCommerce operations, cable network development, and digital media services. He also has extensive experience in senior-level corporate development and negotiating multimillion-dollar deals. Before Cinedigm, Lee served as CFO & board member at Digital Media Rights Media, CFO and Head of New Business Development at streaming service ODK Media, Inc, and VP, Head of Global Strategy and Business Development at SK Telecom South Korea's largest Telecom group. Tommy was also CFO and Head of Global Strategy for Ticketmonster, where he led and closed the sale for $275M to Living Social. Before Ticketmonster, Tommy was Director of Global Strategy and Business Development for CJ Entertainment & Music, one of Korea's largest media and entertainment conglomerates with more than $2B in annual revenues.