Cinedigm announced that it will combine 15 FAST channels and over 15.000 on-demand titles into a new all-in-one flagship streaming service, which will be called Cineverse and is set to launch at the end of August. The ad-supported service will initially showcase both Cinedigm-owned and third-party content.
Cineverse will be the first streaming service to be powered by Matchpoint Blueprint 2.0, the underlying technology used to power the company’s entire digital & OTT business as well as third-party streaming channels operated by Cinedigm. The Blueprint 2.0 version of Matchpoint offers a robust and cost-efficient application framework to launch advanced full-featured video streaming apps across every major platform, with built-in support for various business models.
The new AVOD service will include the entire VOD content catalog and selection of FAST channels spanning various genres that are currently part of Cinehouse, a streaming service acquired with Digital Media Rights (DMR) earlier this year. Furthermore, Cineverse will feature new major Hollywood releases available on a transactional (TVOD) rental basis.
Moreover, a premium subscription option that offers access to additional content as well as with no ads will be available in the Fall. Through a partnership with audience engagement platform LiveLike, Cineverse will also include elements of gamification such as the ability for viewers to earn loyalty points that will be redeemable for digital prizes and exclusive NFTs.
"Our incredible engineering team in India has been working hard to maintain Matchpoint's position as an industry-leading solution for building a streaming video service - one that can deliver content at scale to more than 75 different digital platforms in a fully automated manner - as well as distribute third-party content at half the cost of leading competitors. We are pleased with the achievements that have been made to-date and look forward to showing how our technology, along with some new innovative features, will enhance the user experience for all of our channels - starting with our forthcoming service, Cineverse," said Tony Huidor, Chief Technology & Product Officer at Cinedigm.
The platform will initially launch on iOS, Android, Roku, Samsung and desktop web, with plans to be released on Amazon Fire TV, Apple TV, LG, webOS and HTML-5 by the end of year.
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