The first project the parties will team up on is the musical entertainment format "The Musical of Your Life", the feel good celebrity tribute show that launched with record numbers in Belgium.
Apperé will oversee the strategic scouting of talent and support the mobility of artists, whilst also strengthening and promoting the Xilam brand at markets, festivals and in schools.
Reporting on the most up-to-date research at this week’s Connected TV Summit, Omdia Senior Director Maria Rua Aguete stated that people from the UK tend to spend more and certainly no less on streaming video services.