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Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.

Latest Futuresource report highlights SVoD’s rise, Pay-TV’s resilience and the evolving entertainment landscape in France. The SVoD surge remains the primary driver of growth, with consumer spend rising 11% year-on-year, to reach €3.1 billion in 2024.

HBO drives 31.4% of Max’s subscriber revenue despite limited content share. Streaming scale lags behind Netflix and Disney+, raising merger speculation. Industry eyes potential WBD-NBCUniversal consolidation amid strategic uncertainty.

The consolidated revenue up 2.6% in 2024, driven by good performance in advertising and by Newen Studios and TF1+ has lived a strong momentum for its advertising revenue throughout the year.

Newly released data for 2024 highlights Channel 4’s social leadership: its main YouTube channel saw higher average views per video than equivalent channels from the BBC, ITV and Channel 5, as well as more views than ITV, Sky and Channel 5.